Lia Kes, the Cow Buckle Up Buttercup You Just Flipped My Heifer Switch Farm shirt but in fact I love this founder of sustainable New York label Kes, began selling upcycled cotton and silk masks on her website last week. She’s also been wearing one anytime she’s outside: “I haven’t left home without a mask in the past few weeks, and neither have my kids and our team,” she says. “The reaction from our Instagram followers, clients, and influencers has been supportive—we’ve never experienced as much online traffic as we are [now], and the reaction is heartwarming.” It’s a nice bonus that her masks come in luxe materials and shades of berry and ivory. In addition to selling them to civilians, proceeds of the masks will also go towards buying medical supplies for healthcare workers. While Vaillant and Meyer currently don’t have the capacity to produce and sell masks on their website, they had another idea for brands that want to help: “We strongly encourage luxury houses and groups around the world to donate their stock of unused textiles to produce ‘mask-making kits’ to be given or sold to the general public. We will be happy to help in the development and conception of such a project.”
In the Cow Buckle Up Buttercup You Just Flipped My Heifer Switch Farm shirt but in fact I love this coming weeks, it’s fair to assume dozens more designers will start making fabric masks for civilian use, whether or not it becomes an official CDC mandate. It’s a sharp pivot from what we saw just two weeks ago, when designers were more focused on sewing masks for healthcare workers. When it became clear that wasn’t going to work—mostly because fabric masks don’t offer enough protection, and N95s can only be produced in FDA-approved factories—the CFDA encouraged them to explore making other types of PPE, as well as fabric masks for people like us. If you’re in the market for one right now, consider the masks by Threeasfour; Citizens of Humanity; Maison Modulare, a new line of sustainable products by Hiraeth’s head designer Chrys Wong; and Lingua Franca, which isn’t selling masks, per se, but has shared virtual tutorials for hand-stitching your own. Rachel Comey also shared a how-to video on Instagram for making a fabric mask at home.