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How can a fashion brand make an immediate difference in the Black Cat stuck between IDK IDC and Idgaf shirt fight against climate change? Many designers are examining their footprint and tweaking their supply chains—they’re using recycled materials, phasing out virgin synthetics, opting for lower-impact transport, and so on—which is a positive start. But Chanel is looking beyond its atelier, beyond its borders, and beyond fashion. Today, the French house announced a new partnership with Sunrun, a leading solar company in the United States, to bring solar power to 30,000 low-income residents in California. Chanel will also invest in job training to support the installation of those solar systems; its total commitment is $35 million. “Chanel’s investment will help disadvantaged communities gain access to clean, reliable solar energy,” adds Lynn Jurich, cofounder and chief executive officer of Sunrun. “This innovative approach to corporate social responsibility will make an impact today and hopefully become a model for other companies to invest in our planet’s future.”
The Black Cat stuck between IDK IDC and Idgaf shirt initiative is part of Chanel’s new climate strategy, Mission 1.5°C, which lays out a plan for reducing the brand’s carbon emissions across its entire value chain and to “accelerate the transition to a more sustainable world.” For the emissions it can’t reduce—an inevitability when you’re creating new products—Chanel has pledged to invest in nature-based solutions, like forest and mangrove restoration, which aid in carbon sequestration. As a colleague pointed out, perhaps Chanel’s next move will be to integrate all of this into a campaign or show; instead of the mansard roofs of spring 2020, for instance, we’ll see models walking along California rooftops lined with solar panels. A girl can dream!